We unlock sustainable value of land for good.

Our Purpose

Businesses no longer serve a strictly capitalistic function.

Mankind’s desire to build and nurture communities has always been at the centre of growth ambitions and successes throughout every generation. Thriving communities have been, and will always be, the driving force behind successful and meaningful growth.

As a business that recognises and respects its role in creating and nurturing communities, we take the task of leveraging our influence for the development of the greater good very seriously.

Our purpose as an organisation is driven by our desire to create and develop a greater good. Our potential to do this can only be driven by greater growth in our business.

Our Landscape

Land Is Life's Canvas

While land provides a “canvas” to life’s activities and endeavours, the value attributed to any piece of land is directly determined by what goes onto it given its contextual relevance.

The value opportunity of a piece of land is different for each one of us – it’s not a one size fits all. Land has the potential to create belonging, define culture, generate wealth, facilitate play, inspire creativity and provide safety.

For us, land should be nurtured to enable sustainable value over time.

Our Vision

To unlock the sustainable value of land for good.

The leasehold development model proposes the separation of RIGHT OF OWNERSHIP from the RIGHT OF USE. Enabling land to be developed by adding continuous value generation forever.

Unlock:

Contextual relevance of the land.

Sustainable:

The perpetual benefit of the leasehold model.

Value:

Full ecosystem of
value.

Land:

This is our canvas.

For Good:

Positive social impact, forever.

Our Mission

To change the property conversation in South Africa.

The models of old are not going to solve the problems of today. We have adopted a development model that not only ensures the most contextually relevant land use, but keeps us accountable to the ongoing growth, investment and sustainability of our property solutions over time.

It’s a perpetual model that ensures the vision of what we set out to achieve remains the ongoing mission to how we achieve it.

Our Model

Changing the game through the leasehold development model.

The leasehold development model creates a low barrier to entry for all and accrues affordability to the end-user. This is the chance to revolutionise the South African mindset from the ground up.

The leasehold development model transforms our ability to have ongoing influence over the value generation of land.

Our Business

A perpetual cycle of involvement, interest, influence and investment.

The What - Provide commercially viable and contextually relevant land development opportunities while ensuring the continual success, investment and impact of the development over time.

The How - Through the leasehold development model.

The Why - To unlock the sustainable value of land for good.

Our Projects

OMNE CITY | Everything Together

Changing the way South Africans live by prioritising sustainability, inclusivity, urbanism, and disruptive urban vision for developers, investors and future residents.

OMNE CITY provides equal and all-inclusive opportunities to a gap in the market that is often not catered for across retail, residential and commercial. It’s a mixed-use urban living node that provides access to all to live, work, play, pray, learn and rest.

OMNE CITY's key vision is to increase the quality of life through the universality of equality and innovation.

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